Super Bowl LX 2026 AI commercials - wireframe digital football with AI circuit nodes

AI Takes Center Stage at Super Bowl LX: From the Anthropic-OpenAI Feud to the First AI-Generated Ad

Super Bowl LX, airing today from Levi’s Stadium in Santa Clara, California, isn’t just the biggest game in American football — it’s now the biggest stage for artificial intelligence. With 30-second ad slots averaging a record $8 million (some exceeding $10 million), AI companies have flooded the 2026 Super Bowl with campaigns that range from…

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